Why should early stage startups invest in their brand?

Branding supports internal management.

— Forces management to articulate, plan, and manage the goals of the organization.
— Provides an honest, charismatic, and executable identity to unify a company’s purpose.
— Creates a channel for expressing a company’s core values, business methods, and company mission.
— Forces research into audience.  Encourages a focused company, product, and communications strategy.

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